When we first reached our to LJR Fire & Security group, they were in a position where their previous marketing agency, for whom they had:
…Had just ghosted them when developing their website. The website was subbed out to a third-world country, so communications were tough. On-top of this, the website wasn’t completed, and finally, the Word-press Website was being with-held from my client.
Here’s how we turned this around for them, and got them a new Word-Press website, which properly represented their brand.
Like all of our projects we started by researching other companies in the Fire & Security industry, particularly, the top competition. We looked at the design features which were allowing the top players to perform well, and generate enquiries just from their website.
Firstly, we put together a few designs for LJR F&S group, to see what type of design they liked best. We filtered out the designs which didn’t align with the brand, and found one which the director liked, and which positioned LJR F&S group as an authority.
We made a bespoke website for LJR, simply because they had a large amount of past client testimonials, logos, which we wanted to show off. This would help build credibility for our client, and position us as an authority.
We started building out the website based on the design which best suited LJR. With a few iterations, we built the finished website, and published it!
LJR F&S group were so happy with the work we did, they gave us the additional task of assisting in a company re-brand, going from LJR Fire & Security group to simply LJR Group, as they wanted to add facilities management to their roster of services.
With this, we re-designed their logos, added new logo variations, added all new case-studies and images to their website, and re-branded all of their marketing materials / brochures.
LJR Group had a bad experience with a behemoth marketing agency, which led them to seek help. Luckily, we were there to help give them a new website, help them out with re-branding, and represent LJR Group in a professional, and authoritative manner.
Projects like this are the foundation of a wider strategy. If you’re rethinking how your business shows up online, see our approach to website design for fire and security companies, or read our complete fire and security marketing strategy guide to understand where a new website fits alongside SEO, video and social. You can also watch our short take on how much a fire & security company should spend on marketing.
