- Who are we?
About Us.
I didn’t come into this industry from a marketing background. Before Eruptible, I was working in M&E, and my brother Ernest, who co-founded the business with me, is a software engineer by trade. Between us, the way we approach marketing has always been grounded in how systems actually work rather than how they’re supposed to sound in a pitch deck.
The pivot to fire and security came from paying attention. While doing door-to-door sales work early on, the same pattern kept coming up: contractors who were genuinely excellent at what they did, properly certified, doing quality work, were consistently losing out on contracts to competitors who simply had a more visible, more credible online presence. The engineering was never the problem. The digital side was being completely ignored.
That’s the gap Eruptible was built to close, and it’s the only thing we focus on.
- Our Mission
Helping Fire & Security Companies Build a Brand That Does More Than Just Exist Online.
Generic marketing doesn’t work here. The fire and security industry has its own language, its own client relationships, and its own sales cycle, and a strategy built for a retail business or a hospitality brand isn’t going to translate. Everything we build is specific to this sector, because that’s the only way to do it properly.
Targeting the Work That's Actually Worth Winning
There’s a significant difference between a domestic callout and a long-term commercial maintenance contract, and your digital presence needs to reflect that if you want to attract the clients on the higher end of that spectrum.
- Ranking for the searches that commercial clients and facilities managers are actually making
- Building a professional brand presence that holds up when a serious client does their due diligence
- Positioning your business as the credible, established choice rather than just another name in the results
- Podcast
How to grow your Fire & Security Business Full Playbook
Aaron recently sat down with the team at Uptick to break down the three-tier marketing approach that separates the rapidly growing installers from the ones relying entirely on word-of-mouth.
Ready to grow your local presence?
Ensure your online presence accurately reflects the quality of your engineering work. Let’s build a predictable system to help you attract the right commercial and domestic clients.
