Full company re-brand, New Website Build, Logo design
When we first reached our to LJR Fire & Security group, they were in a position where their previous marketing agency, for whom they had:
- Paid a hefty sum for a new website
- Got into an agreement for a new paid advertising campaign
- Created a new brand identity, with logos, banners, the works
…Had just ghosted them when developing their website. The website was subbed out to a third-world country, so communications were tough. On-top of this, the website wasn’t completed, and finally, the Word-press Website was being with-held from my client.
Here’s how we turned this around for them, and got them a new Word-Press website, which properly represented their brand.
1. Research
Like all of our projects we started by researching other companies in the Fire & Security industry, particularly, the top competition. We looked at the design features which were allowing the top players to perform well, and generate enquiries just from their website.
2. The Design
Firstly, we put together a few designs for LJR F&S group, to see what type of design they liked best. We filtered out the designs which didn’t align with the brand, and found one which the director liked, and which positioned LJR F&S group as an authority.
3. Building the website
We made a bespoke website for LJR, simply because they had a large amount of past client testimonials, logos, which we wanted to show off. This would help build credibility for our client, and position us as an authority.
We started building out the website based on the design which best suited LJR. With a few iterations, we built the finished website, and published it!
4. Re-branding work
LJR F&S group were so happy with the work we did, they gave us the additional task of assisting in a company re-brand, going from LJR Fire & Security group to simply LJR Group, as they wanted to add facilities management to their roster of services.
With this, we re-designed their logos, added new logo variations, added all new case-studies and images to their website, and re-branded all of their marketing materials / brochures.
Summary
LJR Group had a bad experience with a behemoth marketing agency, which led them to seek help. Luckily, we were there to help give them a new website, help them out with re-branding, and represent LJR Group in a professional, and authoritative manner.